About Us

About Us

Srijon was founded with a simple yet powerful vision — to bring pure, reliable, and thoughtfully crafted everyday products to Indian households. Rooted in quality, transparency, and responsibility, we focus on creating products that consumers can trust every day.

From sourcing raw materials to packaging the final product, every step at Srijon is guided by strict quality standards and ethical practices. We believe that good products begin with honest intentions, and that belief drives everything we do.

Our product portfolio spans across edible oils, food essentials, and home & hygiene solutions, designed to meet modern needs while respecting traditional values. We continuously innovate to ensure safety, purity, and value for money.

Leadership

Souvick Kumar

Chief Executive Officer (CEO)

Souvick Kumar leads Srijon with a strong entrepreneurial mindset and a clear focus on brand building, market expansion, and operational excellence. With hands-on involvement in strategy, supply chain, and business development, he plays a key role in shaping Srijon’s long-term growth and customer-centric approach.

His vision is to build Srijon into a trusted national brand, known for consistency, quality, and integrity.

Ranjit Mondol

Managing Director (MD-Marketing & Sales )

Ranjit Mondol brings deep experience in operations, procurement, and execution. As Managing Director, he ensures that Srijon’s day-to-day operations run efficiently while maintaining uncompromising quality standards.

His leadership strengthens vendor relationships, production planning, and compliance, forming the backbone of Srijon’s operational strength.

Our Commitment

  • ✔ Quality & Purity

  • ✔ Transparent sourcing

  • ✔ Consumer safety & compliance

  • ✔ Sustainable and responsible growth

At Srijon, we are not just building products — we are building trust. 

 

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SRIJON – EASTERN INDIA GROWTH ROADMAP (2026–2029)

Core Vision

Build Srijon as a trusted Eastern India FMCG brand with:

  • Strong GT backbone

  • Selective MT visibility

  • Fast-scaling E-commerce engine

  • Distributor-led, asset-light expansion

PHASE 1 (0–12 Months): FOUNDATION & EASTERN STRONGHOLD

Target Geography

Primary:

  • West Bengal

  • Odisha

  • Bihar

  • Jharkhand

Secondary (pilot):

  • Assam (Guwahati hub)

1. GT – General Trade (Revenue Backbone)

Distributor Structure

  • 1 Super Distributor / State

  • 2–5 District Distributors

  • Beat-wise retailer coverage

Outlet Focus

  • Kirana stores

  • Oil & spice retailers

  • Tea & dry fruit shops

  • Semi-urban + rural first (low competition, high loyalty)

SKU Strategy (GT)

  • Mustard Oil, Sunflower, Peanut

  • 5 core spices

  • Tea (CTC & Dust)

  • Seeds & dry fruits (limited SKUs)

Margins (Indicative)

  • Distributor: 8–12%

  • Retailer: 20–28%

Success KPI

  • 15,000–20,000 outlets in Eastern India

  • 60–65% of total revenue from GT

2. MT – Modern Trade (Brand Credibility Engine)

Selective, Not Mass Entry
Focus on:

  • Premium & fast-moving SKUs only

  • Limited pack sizes (₹99–₹299 sweet spot)

Target Chains

  • Reliance Smart

  • Reliance Smart Point

  • More Retail

  • Spencer’s Retail

MT Role

  • Brand trust

  • Urban visibility

  • Sampling & trial

Revenue Share

  • 10–15% (never chase MT volume early)

3. E-COMMERCE – High-Growth Scalability Engine

Marketplaces

  • Amazon India

  • Flipkart

  • BigBasket

  • JioMart

  • Blinkit

  • Swiggy Instamart

What Sells Best Online

  • Cold-pressed oils

  • Premium spice combos

  • Seeds & dry fruits

  • Value bundles (monthly kitchen pack)

Execution Model

  • Kolkata fulfillment hub

  • Distributor-linked stock → e-commerce inventory

  • Strong content + reviews

Revenue Share

  • Year 1: 10–15%

  • Year 3: 25–30%

PHASE 2 (12–24 Months): EAST → CENTRAL EXPANSION

New States

  • Chhattisgarh

  • Eastern UP

  • North Odisha interior

Key Additions

  • Appoint Regional Managers

  • Introduce HORECA bulk packs

  • Add private label / institutional sales

PHASE 3 (24–36 Months): BRAND → PLATFORM

Srijon Becomes

  • Multi-category FMCG house

  • Strong distributor loyalty brand

  • Export-ready (Bangladesh, Nepal, Bhutan)

Advanced Moves

  • Franchise distributor model

  • Cloud warehouse network

  • D2C website with subscriptions

  • Influencer-led regional marketing

CHANNEL CONTRIBUTION TARGET (Year 3)

Channel Contribution
GT 55–60%
MT 10–15%
E-commerce 25–30%

 

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